About Scion

Scion was a brand owned by Toyota that aimed to capture the attention of young, style-conscious drivers. Though no longer in production, Scion left a lasting impact on the automotive landscape with its unique approach to design, value, and customer experience.

Scion's Key Principles:

  • Bold and Distinctive Designs: Scion vehicles were known for their unique and often unconventional designs. They broke away from traditional automotive styling, offering bold and eye-catching aesthetics that resonated with younger audiences.

  • Value-Focused Pricing: Scion vehicles were priced competitively, offering a good balance of features and affordability. They aimed to attract younger buyers who were budget-conscious but still wanted stylish and functional vehicles.

  • A Focus on Customization: Scion encouraged customization and personalization. They offered a wide range of accessories and aftermarket parts, allowing owners to express their individuality and make their vehicles truly their own.

  • A Youthful and Energetic Brand Image: Scion cultivated a youthful and energetic brand image, engaging with its target audience through music, art, and events. They aimed to create a sense of community and excitement around the brand.

Scion's Model Lineup:

Scion's model lineup featured a range of compact and subcompact cars that catered to diverse needs and preferences. Some of its most popular models included:

  • Scion xB: A quirky and spacious compact hatchback known for its boxy design and versatile interior.

  • Scion tC: A stylish and sporty compact coupe known for its sharp handling and engaging driving experience.

  • Scion xD: A fun and funky subcompact hatchback known for its unique design and fuel efficiency.

  • Scion FR-S: A rear-wheel drive sports coupe known for its agile handling and performance-oriented engine.

  • Scion iQ: A tiny city car known for its compact size, fuel efficiency, and unique design.

Scion's Legacy:

Though Scion is no longer in production, its legacy continues to inspire other automotive brands. Its focus on design, value, and youth appeal paved the way for the rise of more unconventional and customer-centric automotive brands. While its individual models have found new life in the used car market, Scion’s unique brand identity remains a testament to the power of bold design and a focus on its target audience.